Krug x Music
Part two of my exploration of the prestige Champagne house’s wide ranging work with synergies between their wines and sound
From releasing a box set with an effervescence listening device, to collaborating with leading researchers in mapping characters of wines from single plots to sounds, over the last decade, Champagne Krug’s engagement with sound has become increasingly sophisticated. While more wineries are starting to realise how music can be used to enhance the enjoyment of and deepen connections with their wines, Krug has been ahead of the pack.